Sehr Stories
Seher Stories
Seher Stories
Designing the Brand Identity for a woman entrepreneur's fashion brand
Designing the Brand Identity for a woman entrepreneur's fashion brand
Problem statement:
A Dubai based brand set out to appeal not only to the Indian population but also the global cosmopolitan audience of Dubai. The aim is to find a perfect blend between Indianness and global sensibilities.
Challenge:
Design a Brand and Store identity for an apparel brand that speaks to an cosmopolitan audience looking for fusion ethnic wear.
Opportunity:
The clothes borrow from a romantic, nostalgic space that stems from the founder’s personal journey of someone who has found her home away from home. So the attempt is to create a fusion brand that blends the Indian culture with a global sensibility.
The outcome was a brand that talks to a multi-cultural woman looking for Indian wear with a modern twist.
