Heetal Dattani

Co-Founder

If she could, Heetal would redesign everything her discerning designer's gaze falls on. Her astute sense of design thinking is infused with over 2 decades of  experience in understanding behavioural patterns and consumer insight. Heetal has won numerous industry awards across advertising and design during her career.

An artist at heart, Heetal  enjoys dipping into various creative fields including advertising, design, children's literature and art education. She believes in creative thinking across all areas of her life and refuses to box herself into a single role.

Heetal has worked and lived across India, Dubai, Turkey and Singapore. She has worked with various advertising agencies such as Lowe, Publicis, Bates Enterprise, The Classic Partnership and Sideways. She launched her own entrepreneurial venture where she designed & retailed home decor and accessories and is a published illustrator of children’s books.

Through her advertising journey she has worked on several leading brands like Lakme, Axe, Marico, Vicks, Benadryl, Nerolac, Hamleys, Kamasutra as well as retail majors - The Future Group and The Landmark Group. In her last stint in a leadership role at Sideways Design Consultancy, Heetal has also worked on new product development and innovation for clients like Borosil, Zeel Rainwear and Pidilite.