Mangalam Camphor

Rebranding and Design World

Designing a whole new brand language for Mangalam, a traditional camphor brand. We made a conscious shift from moving the brand image from a monotonous, dated, 'pooja' space to a more contemporary, youthful and festive space that appeals to the new generation of Indians, looking to include camphor in their spiritual as well as wellness rituals. The aesthetic is a fresh and pleasing fusion of traditional and modern colours and forms.