Brand film to cement the market leader position of a premium range of Mangalam Camphor
Challenge:Mangalam- a camphor brand popularly associated with prayer products is now expanding their horizon and working towards establishing itself as a camphor brand used to bring peace and calm into homes.
Solution:Bheem ki Sena walla Bhimseni.
The fragrance of Mangalam camphor crystals, when placed in a diffuser create a therapeutic and calming vibe, thereby allowing you to feel relaxed. Through an engaging film, that showcases a 'sena' of little Bheems, we bring out the strong efficacy and benefit of this calming ayurvedic product.