Kissflow
Kissflow Digital Workplace
Kissflow Digital Workplace
Brand positioning & campaign for a fast growing B2B SaaS company
Brand Films | Performance Campaign | Media Strategy | Go To Market
Brand positioning & campaign for a fast growing B2B SaaS company
Brand Films | Performance Campaign | Media Strategy | Go To Market
Challenge: While work can bring many levels of complexity, we were tasked to design a culture that empowers employees to work productively, collaboratively and with ease, minus the chaos that multiple digital tools can inflict.
Solution:
While a host of SaaS companies the world over are aggressively flaunting complex terms, services and features to enable digital transformation, we believe that less is more. A platform that unifies is a platform that simplifies.
The campaign #ThePowerOfSimple led viewers into a simple uncomplicated world of childlike simplicity. A child solving everyday problems with creativity and ease depicts a simple approach to workplace problems that can be uncovered with lateral thinking.
The 'Power of Simple' is beyond just a brand proposition, a punchline, or even a tagline. It is a movement that will change the face of work for decades to come. It is the embodiment of what Kissflow Digital Workplace does. It brings high levels of simplicity to complex work tasks and lets employees work better in a happy and simplified environment by letting them focus on getting things done instead of wasting time figuring out how to do them.
